The article outlines the growth of Lofi Girl, an iconic YouTube livestream featuring a studying anime girl and stream of chill music. With tens of thousands of people listening to the ambient beats at any given time, Lofi Girl has turned into a significant business, providing background noise for studying, sleeping, and more. The livestream is one of the longest running on YouTube, creating a relaxing atmosphere that outweighs the importance of the individual tracks played.
The Lofi girl empire
https://www.404media.co/how-lofi-girl-became-a-chill-beats-empire/