A Cornell University research study has found that AI tools such as Google’s AI search or ChatGPT could be easily manipulated using short snippets of user-generated content from platforms like Reddit, Wikipedia, or Quora. The study showed that brands could inject promotional content into these platforms, subsequently influencing the output of AI tools and raising concerns about "AI-engine optimization", a growing industry where brands seed AI-cited websites with spammy, promotional content.
Using Reddit to game AI search