The blog post from BERG focuses on the development process of SVK's logo, a skunkworks project. The author conveyed how the logo was designed to reflect SVK's secretive, 'in-joke' nature, using socialised team members to tweak their nerdy, self-generated logo. It concludes with showcasing the evolutionary stages of the logo and presenting the final design.
Goats, moonbases & black-ops mission patches: evolving an imaginary logo for #SVK
http://berglondon.com/blog/2011/06/27/evolving-an-imaginary-logo/