The article discusses how TikTok and the pandemic have contributed to a surge in complex custom orders at Starbucks, now referred to as "Appuccinos". Mobile app orders increased from 18% to 26% from 2020 to 2021, and the interface makes it easy to add multiple customizations. This rise in complicated orders, popularized by TikTok, has become normative, albeit occasionally to the frustration of baristas.
TikTok + Starbucks.
https://www.buzzfeednews.com/article/katienotopoulos/appuccino-tiktok-starbucks