Suwappu is a unique product being developed by Dentsu London that combines physical toys with augmented reality. The toys, fashioned as woodland creatures, come alive in digital worlds, each with their own unique environment and narratives, when viewed through a phone or tablet lens. BERG, a consulting firm for the product, envisions these toys as a new type of media platform, merging the physical with the digital and incorporating elements from familiar media sources like Twitter and YouTube.
Suwappu: Toys in media
http://berglondon.com/blog/2011/04/05/suwappu-toys-in-media/