The Brooklyn indie band, Geese, recently reached fame with their fourth album, "Getting Killed", topping charts and selling out tours, but has been accused of being an "industry plant" due to a sudden rise in popularity. The cofounders of a digital marketing company, Chaotic Good Projects, confirmed suspicions by explaining on a podcast how their viral marketing methods use social media networks to manipulate recommendation algorithms, boost conversations, and enhance popularity of artists like Geese.
Fascinating article about music marketing in 2026
https://www.wired.com/story/geese-chaotic-good-marketing-industry-plant/