The webpage discusses the design behind social interaction in online platforms, emphasizing that despite increased connections on social networks, most interactions happen with a small subset of connected individuals. It reveals that most users of platforms such as Facebook, Skype, and gaming apps interact with a limited number of people they also know offline. The site also critiques existing digital infrastructures like Facebook for treating all "friends" equally, not reflecting the diversity and complexity of offline relationships.
Designing for Social Interaction - Boxes and Arrows: The design behind the design