Sotheby's offers various formats for selling digital art, including auctions and buy-now sales. Highlights of 2021 included breaking records with the sales of Bored Ape Yacht Club and Cryptopunk pieces, which went for $3.4M and $11.7M respectively. The company also launched Sotheby’s Metaverse, a platform dedicated to NFTs and digital art, and hosts NFT-dedicated sales three times a year.
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