The new intro sequence for Apple TV was created using practical effects and in-camera shots, rather than digital techniques. This was achieved by shooting large glass versions of the Apple TV logo, employing physical motion and changing lighting to create effects. Apple collaborated with TBWA\Media Arts Lab for the intro, which now plays before all Apple TV content and is accompanied by a sound composed by Finneas.
The very cool Apple TV intro was made with practical effects
https://www.macrumors.com/2025/11/06/new-apple-tv-intro-made-with-practical-effects/