The web page is an article by Umair Haque on Harvard Business Review, discussing the superficial nature of social connectivity through social media. The article called "Unlocking the Mayor Badge of Meaninglessness" confronts the general public's perception of social media friendships, as being superficial and lacking in deeper connection or value. Haque is recognised as one of the world's most influential management thinkers by Thinkers50.
Unlocking the Mayor Badge of Meaninglessness - Umair Haque - Harvard Business Review
http://blogs.hbr.org/haque/2010/12/unlocking_the_mayor_badge_of_m.html