11.16.2025
digital mediabusiness strategiesartificial intelligence

"Stereogum", a music publication, discusses its challenges as a business, most notably a decrease in advertising revenue due to a change in Google's AI search. The founder recounts the measures they've taken to diversify revenue, such as launching a paid subscription program and building a merch shop, and announces a relaunch with a focus on encouraging more direct, paid readership to survive the downturn in ad revenue.

Stereogum founder on how the site is trying to survive Google’s AI overviews

https://stereogum.com/2478838/stereogum-relaunch/news