The web page discusses the importance of both intrinsic and extrinsic motivators in gamification, referencing behavioral economist Dan Ariely's work. Ariely explains the shift from extrinsic motivators (like money or rewards) to intrinsic motivators (like friendship or loyalty) as a transition from market relationships to social relationships. The content highlights the potential pitfalls of conflating these two types of exchanges, using a Thanksgiving dinner analogy where offering money for the meal (an extrinsic reward) could offend due to the priceless nature of the intrinsic reward (love, gratitude, etc.).
Why Both Intrinsic and Extrinsic Motivators Matter in Gamification « Strategic Synergy