The web page features a discussion on the "dark" past of Grimace, a character from McDonald's promotional troupe called McDonaldland. Created by Ray Kroc to build brand loyalty among young customers, Grimace, an amorphous purple blob with a passion for McDonald's milkshakes, was initially depicted as "The Evil Grimace" who hoarded beverages. The character underwent changes over time, shedding its "evil" label and becoming a more friendly figure in the McDonald's advertising lineup.
Grimace initially was called Evil Grimace and had 4 arms. He spent his time walking around McDonaldland stealing shakes from children.
https://www.mashed.com/323032/the-dark-truth-behind-evil-grimace/