The web page is a blog post by a startup lawyer, Ryan Roberts, detailing his proposed plan if he were to launch a startup. Roberts outlines crucial initial steps like choosing a corporation as the business entity, incorporating in Delaware, and authorizing ten million common stocks. He also shares his thoughts on founders' equity split, vesting of shares, and dealing with "lost founders". The post also suggests that his strategy for raising capital would involve accredited investors and the use of convertible notes for the first capital raise up to $1 million.
If I Launched a Startup | Startup Lawyer
http://startuplawyer.com/startup-issues/if-i-launched-a-startup